Press release

New CLAAS product configurator features a modern design and enhanced functions

With a fresh look, intuitive operation and many new functions and features, the new CLAAS Product Configurator goes online in Germany on 4 May. It will also be available in Austria and Poland a few days later.

“Our customers' operating conditions are as diverse as they are themselves – and hence the requirements that our products need to fulfil. CLAAS is laying the foundation to meet these requirements by launching a bespoke application that enables our customers to configure CLAAS machines individually”, explains Christiane Westerkofort, Manager Sales & Training.

Digitised configuration, including order acceptance
In addition to improved usability, the new configurator also facilitates the secure handling of incoming orders and quotation processes. This ensures a fully digital workflow – from configurating the machine by the customer to preparing the quotation by the dealer through to accepting the order at the production site. The only step that will still take place “face to face” is the purchase itself – via an on-site dealer who uses Machine Online to order the machinery.
The user-friendly configurator sifts through endless possible combinations to generate precisely the right CLAAS machine for every customer. Product groups can be freely configured, predefined solutions can be selected or machines can be individually customised and completed according to requirements. What’s more, it fulfils the technical requirements to present marketing content, such as highlights of the machine, at the model series or optional level; the search function was also optimised and an interface to the Product Information Management System (PIM) implemented as well.

Device-optimised with memory and sending function
The new configurator was also optimised for mobile devices and can therefore be accessed on the fly. Additionally, product families can be filtered according to parameters that make the search process more intuitive and transparent. To improve clarity, the technical data for every model range is displayed directly so that customers have a neat overview of the different models each one contains. Configured machines can be saved in CLAAS Connect and even processed later on using configuration or QR code. New users will have to register on CLAAS Connect. The saved configuration can then be accessed and modified at any time and a quotation can be requested from the sales partner.
Development began by collecting plenty of customer feedback. The configurator is therefore perfectly designed to suit their requirements. More than 4,000 CLAAS dealers and factory agents in around 130 markets already use the current configurator. “Our aim is to ensure efficient communication to accommodate our customers precisely where they need us. As part of this process, we base the approach on how our customers use media, an area that is currently experiencing significant change,” Christiane Westerkofort continues.

The configurator will be available in Germany, Austria and Poland from the beginning of May on